Case study · Fruitypot

Fresh, playful artwork for a family of snack brands.

Fruitypot makes fruit and jelly snacks for schools, healthcare, vending and food-to-go. We create the adverts, launch artwork and pack mockups that sell them in to wholesalers.

Client
Fruitypot
Sector
Food manufacturing
Services
Advertising, product hero shots, pack mockups, email animation
Since
2025
Related services
Brand & Design
Three pieces of Fruitypot artwork: the Jelly Squeeze raspberry poster, the Fruity Squeeze Apple & Peach advert and the Chef's Insider trade advert

The story

Two routes. They chose ours.

Fruitypot came to us in 2025 on a recommendation from The Wholesale Group. They already had an established look, created by a previous agency, and a constant flow of artwork to produce across five brands: Fruitypot, Fruitypot Jelly, Jellipot, Jelly Squeeze and Fruity Squeeze.

We started by keeping everything consistent with what was already there. But the more we worked with the brands, the more room we could see for something bolder. So for a new campaign we offered two routes: one in the established style, and one in a fresh direction of our own. Fruitypot chose ours.

What we make

  • Trade adverts
  • Product hero shots
  • Packaging artwork and mockups
  • Launch toolkits
  • Email animation
The Fruity Squeeze Apple & Peach advert: Brand New in bold type above the pouch, with no added sugar and Non HFSS badges and the Fruitypot family range below

The hero piece

A world, not a product on a plain background.

Created for the Sysco charity event, this advert launched Fruity Squeeze Apple & Peach, and marked the start of a new visual direction for the brand.

  1. You know what's inside at a glance

    The pouch bursts out of a sunlit orchard, surrounded by flying apple and peach slices. Fresh, fruity and fun, before you read a word.

  2. Movement and energy

    Splashing juice and scattered fruit give a static print advert a sense of motion, which pulls the eye on a busy trade-show stand.

  3. “Brand New”, said with confidence

    Big, bold type at the top tells buyers exactly why they should stop and look.

  4. The proof points buyers care about

    Non-HFSS, no added sugar and no sweeteners sit as tidy badges, so it works for school and healthcare buyers too.

  5. Family branding on every piece

    “The Fruitypot family” ties each product back to the parent brand, so every launch builds the whole range.

Jelly Squeeze launch

A full toolkit for launch day.

When Jelly Squeeze launched, the brand needed assets that could work everywhere from wholesaler listings to trade magazines.

A Jelly Squeeze Strawberry pouch in a lunchbox next to a sandwich and an apple
The lunchbox shot answers the buyer's real question, “where does this fit?”, without a word of copy.
Jelly Squeeze Strawberry pouch in front of its case of 16, with a Meets School Food Standards badge
Clean pack shots of the pouch and its case of 16, ready to drop into wholesaler listings.
Jelly Squeeze Strawberry pouch with callouts for school compliant, Non HFSS, no added sugar and real fruit juice
Clear callouts: school compliant, Non-HFSS, no added sugar, made with real fruit juice.
Chef's Insider advert: No-mess jelly in a pouch for happy snacking, with three flavours and where they sell
A square trade advert for Chef's Insider, with a clear list of where it sells.
New Raspberry Flavour poster with a bold raspberry splash and the other flavours fanned behind
A full-bleed splash announces the new flavour, with the range fanned behind it.

Pack mockups

Seen, approved and sold in before print.

Realistic mockups of every pack mean new flavours and redesigns can be approved and sold in to wholesalers before a single sleeve is printed. Tap through the range.

Jellipot Strawberry flavour jelly four-pack sleeve, less than 10 calories per pot
Jellipot StrawberryA four-pack sleeve with a bold splash logo and the calorie count front and centre.
Jellipot Raspberry flavour jelly four-pack sleeve
Jellipot RaspberryThe same system in raspberry pink, so the flavour reads from across the aisle.
Fruitypot Jelly Peach four-pack: fruit pieces in peach flavour jelly
Fruitypot Jelly PeachReal fruit up front, with the jelly visible through the pot.
Fruitypot Jelly Peach and Pear four-pack in raspberry flavour jelly
Fruitypot Jelly Peach & PearA second fruit joins the illustration, and the colour shifts to match.
Fruitypot Peach four-pack: fruit pieces in fruit juice
Fruitypot Peach in JuiceThe fruit-in-juice range gets warm amber tones to set it apart from the jellies.
Fruity Snacking, Sorted advert with colour-blocked panels for Jelly Squeeze, Fruity Squeeze and fruit pots in juice or jelly

Trade advertising

Fruity snacking, sorted.

One advert that sells the whole range to busy caterers.

  1. One panel per product

    Jelly Squeeze, Fruity Squeeze and fruit pots in juice or jelly each get their own colour-blocked panel.

  2. One line each

    Every panel carries a single benefit, so a buyer can scan the entire offer in seconds.

  3. The next step is obvious

    Where to buy and how to get samples sit in a clear strip along the bottom.

Email animation

Something that moves in a busy inbox.

An animated email for Fruitypot's trade campaigns. Jelly Squeeze bursts onto the shelf and pins its way across a map of the UK, turning a simple stockist update into something people stop and watch.

How we work together

One partner for five brands.

  1. One point of contact

    From a quick pack update to a full launch toolkit, Fruitypot works with one team that knows all five brands inside out.

  2. Fast turnaround

    Fruitypot regularly thanks us for how quickly artwork comes back, which matters when a listing deadline or trade event is days away.

  3. Ideas, not just artwork

    When we see a better route, we show it. That's how the new Fruity Squeeze direction was born.

  4. What's next: 3D renders

    We're bringing 3D rendering in Blender into the work, so future products can be shown from any angle, animated and placed in any scene without a photoshoot.

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