Case study · Kodiak Financial

An accountant's website that feels as trustworthy as they are.

Kodiak Financial looks after the accounts of small businesses and sole traders across Leeds and Yorkshire. We rebuilt their website with an updated design, and we manage their business email too.

Client: Kodiak Financial
Sector: Accountancy, Leeds and Yorkshire
Services: Website rebuild and redesign, email management
Year: Rebuilt 2024
Related services: Websites & Systems · Email & Workspace Management

The brief

Make the numbers feel less daunting.

Kodiak Financial is an AAT-licensed accountant and QuickBooks ProAdvisor based in Leeds. It handles year-end accounts, bookkeeping, VAT, payroll and startup advice for limited companies and sole traders.

Choosing an accountant is a trust decision, and many small business owners find the whole subject stressful. So the rebuilt site had to feel calm, modern and approachable, explain each service in plain English, and make it easy to start a conversation.

What we did

Rebuilt the website with an updated design
Service pages with clear offers and prices
Calls to action for the quiz, a free quote and WhatsApp
Business email set up and managed

UX decisions

Every decision, and why we made it.

Every part of the site is there to build trust or to give a nervous visitor an easy next step.

Two ways in, for two kinds of visitor
The hero offers Take the Quiz beside Get a FREE Quote, with the phone number in the header and five stars linking to reviews.
Why it worksSome people are ready to talk, while others just want to know where they stand. A quick quiz gives the unsure visitor a low-pressure first step, so they don't simply leave.
Finance that looks friendly
Soft, glowing dashboard cards (charts, balances, a savings ring) float on a deep black background, lit with Kodiak's orange.
Why it worksAccounting can feel dry and intimidating. Clean, modern visuals hint at clarity and control, so the subject feels approachable before anyone reads a word.
Four services, one clear choice
Limited companies, VAT, payroll and sole traders each get a card with a single plain-English line and a Learn More button.
Why it worksMost visitors know which of these they are. Letting them self-select in one glance takes them straight to the page that speaks to them.
The offer, upfront
Each service page leads with what's included (monthly bookkeeping, filings with Companies House and HMRC) under tabs for The Offer, The Benefits, The Process and The Price.
Why it worksPeople worry about hidden costs and surprises with an accountant. Laying out exactly what they get, and what it costs, answers those questions before they need to ask.
The same pattern on every service
VAT, payroll and sole trader pages follow the same layout, with Get a FREE Quote at the top and a free, no-obligation chat at the bottom.
Why it worksOnce someone has read one service page, they know how to read them all. Consistency makes the site feel dependable, which is exactly what you want from an accountant.
Credentials that reassure
AAT accreditation and QuickBooks ProAdvisor status appear in the copy and as badges in the footer of every page.
Why it worksVisitors can't judge an accountant's skill directly. Recognised accreditations are quick, credible proof that their accounts will be in safe hands.
Real clients, in their own words
A testimonial carousel shares detailed reviews from local business owners, each with their name and business.
Why it worksA named review from a nearby business is far more convincing than any claim the accountant makes about itself.
Help is never more than a tap away
A bold orange panel offers the phone number and email on every page, with a WhatsApp button floating in the corner.
Why it worksSome people would rather message than fill in a form. Offering every route, everywhere, means nobody who wants help has to go looking for it.
Built for the phone
On mobile, the visuals sit above the headline, and the quiz and quote buttons stack into full-width, easy-to-tap shapes.
Why it worksPlenty of business owners check their accountant on the go. Big targets and a short route to the first action make the site just as easy to use on a phone.

Email management

Business email, handled.

Alongside the website, we look after Kodiak's business email, so the team can focus on their clients' numbers.

Set up properly
Professional addresses on Kodiak's own domain, configured so emails are delivered and trusted.
Looked after day to day
New mailboxes, changes and support handled whenever they're needed.
One point of contact
The same team that runs the website looks after the email, so there's always one place to ask.

Next case study

Nora Wellbeing

A complete brand built from scratch (logo, colour, type and candle labels) and a fully custom online store to match, built to sell from the very first screen.

Read the case study