Studio news
Easy Launch is now Ultria.
Same studio, same person, same care. Here's why we changed our name, what the new brand stands for, and what it means if you already work with us.
Easy Launch has a new name. From today we’re Ultria, at ultria.co.uk. Same studio, same person behind it, same care for the businesses we work with.
Before
Easy Launch
From today
Why change a name that worked?
Easy Launch started with a simple promise: get small businesses online without the stress. Build the website, set up the domain, sort the hosting, and launch.
That promise still matters. But the work grew well beyond launch day. “Launch” described the first step of the relationship, not the rest of it. Here’s what it turned into:
Websites & Systems
Websites, online shops, bookings and portals.
Explore →Brand & Design
Logos, brand identity, packaging and 3D visuals.
Explore →Email & Workspace Management
Business email, Google Workspace and hosting.
Explore →AI Solutions
Chatbots and workflows that handle the busywork.
Explore →
The bit a name should cover
Most of our clients stay for years, not weeks.
Websites get looked after month after month. Brands grow. Inboxes need managing. We wanted a name that grows with them.
What Ultria stands for.
Two ideas sit behind the new brand. One is calm. The other is ambition. Put together, they’re how we want every project to feel.
The new mark
A glass bubble that becomes a “u”.
Watch it for a few seconds. It slowly reshapes into a soft “u” and back again: a small reminder that good work adapts to the business it’s for, not the other way round.
Calm
Digital, without the stress.
Websites, domains, email, hosting, automation. Hand it to someone you trust and get on with your day.
Ambition
Calm doesn’t mean ordinary.
We’d rather make something people remember than something that just ticks a box.
Reality has limits.
We don’t.
What stays, and what’s new.
The short version: everything you rely on stays put. What’s changed is how we look, and a few things that make us easier to work with.
Stays exactly the same
Nothing you need to touch.
- The peopleIt’s still me, Cam, running the studio and answering your emails.
- Your website, hosting and emailNothing has moved because of the rebrand.
- Your plan and your pricesMaintenance plans, support and agreed quotes carry on as they are.
- Where we areStill a studio in Leeds, working with businesses across the UK.
What’s new
Easier to find, and to work with.
- A new homeultria.co.uk. Old easy-launch.co.uk links forward automatically.
- A new email addressReach me at cam@ultria.co.uk.
- An instant quoteOur quick quote gives you a price range in about two minutes.
- A brand new websiteBuilt from scratch, with every service set out clearly.
Real work, on show.
The new site finally gives our clients’ work the space it deserves. Our portfolio now has full case studies, from food brands to garage doors to wellbeing.
Fruitypot
Adverts, launch artwork and pack mockups for five snack brands.
Nora Wellbeing
A brand built from scratch and a custom online store.
Bramley Garage Doors
A trade website rebuilt around a guided quote.
Already work with us?
There’s nothing you need to do. Over the coming weeks you’ll see the Ultria name on our emails, quotes and invoices instead of Easy Launch. Same business, so if anything ever looks unfamiliar, just ask.
Thank you.
Easy Launch was built on the trust of a lot of brilliant local businesses, and Ultria wouldn’t exist without them. If you’ve been with us from the start, thank you. If you’re new here, welcome.
Cam
Founder, Ultria
Got something in mind?
Reality has limits. We don't.
Tell us what you’re dreaming up. We’ll handle the rest.